GameCo Video Game Market Analysis
Assess GameCo’s video game sales and market trends, using Excel to analyze customer preferences, game performance, and regional opportunities; then report findings with PowerPoint.
Data:
Techniques Applied:
Grouping Data, Summarizing Data, Descriptive analysis,
Visualizing results in Excel, Presenting Results
Overview:
GameCo is a new video game company aiming to leverage data for game development. Executives seek insights from historic market data to guide the publication of new games. Stakeholders are most interested in: Popular Genres, Market Competition, and Variation in Sales across regions over time.
1. Data Collection and Preprocessing
Data was sourced from internal sales records and third-party market reports. The dataset included game genres, sales figures, and customer demographics across regions.
Data was cleaned and analyzed in Excel, ensuring accurate trend analysis and market forecasting.
2. Key Visuals and Insights
Geographic Sales Trends
Sales in North America have declined by 19% since 2010, while Europe has grown by 9% and now accounts for 38% of GameCo’s market share. This shift suggests the need for a more regionally focused sales strategy.Top-Selling Genres by Region
Shooter and Action genres remain the most popular globally, with Shooter games seeing a 34.76% increase in Europe. Racing and Simulation genres have significantly declined in popularity across all regions.Publisher Competitiveness
Major publishers like Electronic Arts and Ubisoft continue to dominate, with GameCo needing to evaluate potential partnerships or collaborative development to stay competitive.
3. Key Recommendations
Expand Focus on Europe:
With Europe’s 38% market share, GameCo should shift at least 20% of its marketing budget to this region. Focus on Shooter and Action games, which are trending up across Europe.Capitalize on the Shooter Genre:
With Shooter games seeing significant growth, GameCo should develop new titles or form partnerships with top-performing publishers like Ubisoft to capture more of this market.Reallocate Resources from Declining Genres:
Genres such as Racing and Simulation are on the decline. GameCo should reduce development efforts in these areas and reallocate resources to more profitable genres.Leverage RPG Growth in Japan:
While RPG sales have declined globally, Japan remains a strong market for these titles. GameCo should localize RPG offerings and focus on culturally relevant content to increase sales.Adopt Data-Driven Marketing:
Use Excel’s analytics capabilities to track customer behavior and adjust marketing strategies dynamically. Real-time data can optimize campaign effectiveness and increase engagement across target regions.
This analysis offers a clear roadmap for GameCo to expand its market share by focusing on Europe, capitalizing on Shooter and Action genres, and adapting to regional trends with data-driven insights.